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Brand Representative

Reference: 21209





Job Type


Date Posted

28 June, 2023

Our client is seeking to recruit a Brand Representative , on an FTC until February 2024 , you will support the Marketing Managers in the delivery of brand development for a portfolio. You will be joining a leading brand who strive in customer excellence.

Manage the development, implementation, and evaluation of a comprehensive range of brand marketing campaigns for key company brands utilising through-the-line advertising, digital marketing, social media, PR, sales promotion, stakeholder engagement/partnerships and new media solutions.

Support the company brand strategy and product development by utilising regular customer satisfaction, brand engagement measurement and ensuring implementation is delivered to specification.

Manage relevant promotion evaluations.

Manage an ongoing programme of company groups.

Manage quality control of brand messaging across the company estate and fleet through a regular programme of brand audits and ongoing engagement with Service Delivery Managers and public contact staff.

Through partnerships, deliver joint marketing programmes which stimulate reasons to travel and opportunities for growth in patronage and revenue.

Support the development and implementation of corporate revisions and promotions.

Support commercial sales and customer engagement programmes that maximise growth in sales and promote best value options.

Support company brand marketing at all major public events, maximising growth in patronage and revenue and profiling and promoting company and its corporate reputation amongst key influential stakeholders.

Ensure appropriate consideration is given to the organisation’s equality duties as well as specific commitments associated with the job role.

Essential Criteria

Minimum of a Degree, or equivalent, in Marketing, Communications or Business Studie

Minimum of 2 years Brand/Marketing experience on a brand with a strong customer focus

Experience of fully integrated marketing programmes including digital marketing tactics

Experience of developing campaign briefs, establishing SMART objectives and project metric

Experience of developing and implementing innovative through-the-line marcomms project

Experience of working with Microsoft packages including Word, Excel and Outlook

Experience of carrying out business development, identifying commercial growth opportunities


Possess a minimum of a Post Graduate qualification in Marketing, Communications or Business Studie

Possess Membership of an appropriate professional organisation such as CI

Experience of implementing market research findings and deploying appropriate evaluative technique

Full current driving licence

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.
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