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Marketing Automation Manager

Reference: 21354

Location

Belfast

Salary

£48000 - £60000

Job Type

Permanent

Date Posted

21 August, 2023

Our client is seeking to recruit a Marketing Automation Manager , you will be joining a global leading law firm.

The team is responsible for the technologies that support core Business Development and Marketing processes, the team more broadly manages  digital channels including our public and client websites, mobile apps, content libraries, social media, blogs, RSS feeds and news aggregators. These two broad areas of marketing technology activity support each other and overlap, helping to provide a 360° view of interactions with a client.

What you will do

As a Marketing Automation Manager, you will be responsible for helping to deliver strategy to harness cutting-edge technology, supporting the Global Head of Digital (Marketing Technology) to drive forward and successfully implement these key aspects of strategy;

to deliver best in class marketing automation processes and solutions, positioning as market leading in this area

to truly understand client user journeys, optimising technology stack to deliver a first-class experience for our audiences. Putting personalisation at the heart of thinking, using data to deliver content relevant to client audiences, driving engagement and conversion.

to deliver resource and time efficiencies and an improved quality of work output by utilising marketing automation techniques and systems

to use data to drive insight and decisions relating to client relationship management, pipeline management and marketing activity.

to support on delivering a fully integrated digital and marketing technology strategy

Product manager for our email technology platform, leveraging its full potential / capability.

You will also play a critical role in the delivery of Single View of a Client (a 3 – 4-year programme to replace the marketing technology stack).

This role will also involve:

Management of the firm’s email marketing platform (currently Vuture);

Delivering resource and time efficiencies and an improved quality of work output by utilising marketing automation techniques.

Driving the adoption of our other existing marketing technologies within the organisation.

Responsibility for ensuring data quality & privacy legal and regulatory compliance and managing risk with regards to email marketing and marketing automation

Acting as a core member of the Single View of a Client project team with responsibility for replacing the firm’s current combined marketing technology stack with the aim of achieving a 360° view of our client interactions and increased marketing effectiveness through integrations with other relevant technologies.

Coaching and development of Belfast support specialists;

Providing day-to-day technical and user support for the CRM, working with IT and Belfast

The future focus of this role will involve:

implement and roll-out a data retention programme across all current marketing technologies

optimise technology stack to transform the firm client management experience;

build a data strategy including migration to new technology stack, cleansing, ongoing governance taking into consideration the firms data privacy policies

implementing a fully integrated/automated preference centre

working with relevant teams to implement an event technology strategy to build an

integrated and automated end-to-end experience / workflow for pre event, live event and post event activities

review existing and future technology in relation to the upcoming proposed merger

What you will have

An ability to translate complex technical knowledge into simple concepts and language.

Ideally, previous experience across CRM systems including Microsoft Dynamics and/or Salesforce.

Ideally, previous experience of marketing automation systems including Vuture (current system), Marketo, Pardot, Dynamics, Hubspot etc.

Working knowledge of HTML and JavaScript is preferable.

Experience of using business intelligence tools like Power Bi to aggregate, report on campaign, channel or client trends/analysis.

Experience of managing external suppliers/agencies

Effective people manager and an ability to help and develop team members.

Superb communication skills, written and oral.

Excellent interpersonal skills with all levels and across cultures

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.
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