Marketing Executive

Our client is seeking a highly motivated and dynamic Marketing Executive to join their team. The ideal candidate will be responsible for supporting the development and execution of marketing strategies to promote the firm’s services, enhance brand presence, and drive lead generation. As a Marketing Executive, you will collaborate with various departments to create compelling marketing campaigns, engage with clients through various channels, and analyze marketing data to measure the effectiveness of initiatives.

Responsibilities:

Contribute to the development and implementation of the firm’s marketing plans and strategies to achieve business objectives and targets.

Collaborate with the marketing team to create engaging content for digital and print marketing materials, including website content, social media posts, blogs, and brochures.

Assist in planning and executing marketing campaigns, including email marketing, SEO/SEM efforts, webinars, events, and other lead generation activities.

Monitor and maintain the firm’s social media presence, engaging with the online community, and responding to inquiries and comments.

Analyze marketing data and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven recommendations for improvement.

Conduct market research and competitor analysis to identify market trends, opportunities, and challenges.

Collaborate with the sales team to support their efforts through targeted marketing materials and campaigns.

Assist in organizing and coordinating company events, conferences, and seminars.

Support the design and production of marketing materials and ensure brand consistency across all channels.

Stay up-to-date with industry trends, marketing best practices, and emerging technologies to drive innovation and continuous improvement in marketing strategies.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Proven work experience as a Marketing Executive or similar role in the professional services industry.

Excellent written and verbal communication skills with a strong eye for detail.

Solid understanding of digital marketing channels, including social media, email marketing, SEO, and content marketing.

Proficiency in using marketing tools and platforms (e.g., CRM systems, Google Analytics, social media management tools).

Creative thinking and the ability to develop innovative marketing approaches.

Strong analytical skills with the ability to interpret data and generate actionable insights.

A collaborative team player with excellent interpersonal skills.

Self-motivated, proactive, and capable of working under tight deadlines.

Knowledge of [specific industry-related software/tools/technologies] is a plus.

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.
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