Senior Brand Executive

Our client is a well-established company with many divisions within their Group. The business has facilities throughout the UK & Ireland and possesses and enviable customer base throughout the world. Being a leading manufacturer, the business has seen sustained growth and development over the past 20 years, putting them as a leading supplier of materials to the construction industry globally.

Job Purpose

• The provision of continuous, dynamic, and effective marketing support for organisation.
• To ensure timely, open, and effective communication of activity to the Marketing Director to achieve a fully integrated approach to marketing throughout organisation.

Main Tasks and Duties

• Develop and implement the annual brand plan and budgets.
• To monitor competitor activity, analyse market trends, interrogate internal sales information, and conduct specific market research to inform marketing plans.
• To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:

-Creative Development – conceptual idea generation of visual and messaging through to final implementation;

-Video and CGI – agreeing brief, developing storyboard and script, overseeing production and editing; –Technical and Promotional Literature – agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;

-Advertising campaigns – agreeing message, organising and approving design, agreeing placement;

-Direct Mail – database management, production of mailing materials, organising fulfilment;

-PR – agreeing campaigns, organising copy, liaising with PR consultant; Events – organising event and exhibition attendance and displays;-

-Point of Sale – agreeing format and message, organising and approving design, production and distribution;

-Social Media – agreeing and setting up appropriate social channels, agreeing and organising messaging/content;

-PPC Campaigns – agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);

• Email marketing – plan and co-ordinate e-alert activity.
• Plan and implement effective product launch strategies.
• Plan and co-ordinate ongoing development of brand websites.
• To continue to identify project specific case studies and the build the photography and video portfolio.
• The provision of day to day marketing support for sales teams, agents, distributors and customers.
• Responsible for the effective use of CRM to enhance customer and consumer communications.
• Effectively manage the work of external agencies and suppliers – creative, PR, digital – to ensure timely delivery of projects to budget, deadline and standards required.
• Evaluate completed marketing activity to assess commercial impact (business benefit vs budget).
• Ensure the effective communication of planned marketing activity.
• To complete any other task as is reasonably requested.
• Ensure that all reports, studies etc. required are accurate, submitted on time and to the required standard.
• Ensure all work, artwork and digital assets are saved to the appropriate server and backed up accordingly.

Essential Criteria:

• Graduate in Business or Marketing or equivalent experience
• 3 year’s experience in a marketing role
• Experience in Video production, Technical Literature production
• Advertising Campaigns
• Direct Mail
• PR, Events and Exhibitions
• Social Media, PCC Campaigns

Desirable

• Digital Marketing Qualification

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.
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