Senior Brand Executive

Are you an experienced marketing professional with the ability to devise and implement successful integrated marketing campaigns?

Do you have a degree in a marketing related subject?

Would you like to work for a leading local company with excellent career and growth opportunities?

We have a very exciting role as our client grows its marketing function. If interested or would like more information call Alex on 02890 313157 or email [email protected]

The Company

Our client is a well established and award winning NI business who has facilities throughout the UK. Supplying the construction industry, the business has built up an enviable reputation for its quality and customer service. This has further been enhanced by its marketing strategy which has developed the customer base to an international level. Being part of a successful team, this is an exciting opportunity to grow your marketing career within a well established marketing function.

The Role:

• Develop and implement the annual brand plan and budgets for the business.
• To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
• To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
  • Creative Development – conceptual idea generation of visual and messaging through to final implementation;
  • Video and CGI – agreeing brief, developing storyboard and script, overseeing production and editing;
  • Technical and Promotional Literature – agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
  • Advertising campaigns – agreeing message, organising and approving design, agreeing placement;
  • Direct Mail – database management, production of mailing materials, organising fulfilment;
  • PR – agreeing campaigns, rganising copy, liaising with PR consultant;
  • Events – organising event and exhibition attendance and displays;
  • Point of Sale – agreeing format and message, organising and approving design, production and distribution;
  • Social Media – agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
  • PPC Campaigns – agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing)
  • Email marketing – plan and c-ordinate e-alert activity.
  • Plan and implement effective product launch strategies.

• Plan and co-ordinate ongoing development of brand websites.
• To continue to identify project specific case studies and the build the photography and video portfolio.
• Effectively manage the work of external agencies and suppliers – creative, PR, digital – to ensure timely delivery of projects to budget, deadline and standards required.
• Evaluate completed marketing activity to assess commercial impact (business benefit vs budget).
• Ensure the effective communication of planned marketing activity.

The Person:

• Hold a 3rd level qualification in marketing related subject
• At least 3 years in a marketing / brand role
• Experience of planning and implementing integrated marketing campaigns
• Social media and digital marketing knowledge
• Strong IT skills
• Commercial acumen
• Ability to work as part of a team

Next Steps:
Please submit your application or speak to a specialist consultant from the Abacus team on 0044 (0) 28 9031 3157 for a confidential discussion. We aim to respond to all inquiries within 4 business hours.
The team at Abacus manages a range of permanent and contract positions throughout Northern Ireland, the UK and the Republic of Ireland. If you are experienced and/or professionally qualified we can support your job search.
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